The psychology and theory of color is extremely relevant to marketing. Let's lay some groundwork by studying the core elements of design: line, shape, color, texture, and typography. Understanding how each element influences your design-and using them accordingly-lets you create something that evokes a specific emotion, complements your content, and aligns with your brand. Break the core elements of design down, and you can piece them back together into any number of creations.īut be warned: If you use the design elements arbitrarily, your design will arbitrary, too. Even the simplest design can be broken down into separate chunks, or 'elements.' These elements include line, shape, color, texture, and type.ĭesign is simply 'a plan for arranging elements in such a way as to best accomplish a particular purpose,' as ISDA's Most Influential Designer of the 20th Century Charles Eames has said. Ready to send your design skills into overdrive? Let’s get started.ĭesign is a plan for arranging elements in such a way as best to accomplish a particular purpose.ĭesign isn't something mysterious, only to be mastered by artistic prodigies.

We'll also cover tools and resources you can use to spur creativity and build beautiful graphics faster. We'll teach you how they can easily fit together to create great graphics to go along with your content. This guide covers the basic design elements-including line, shape, color, texture, and type-then explores more advanced principles like balance, contrast, rhythm, and white space.

That means instead of asking your designer or hiring a freelancer to develop basic images, you can make them yourself.ĭelightful design starts with the essentials. With the right resources and a clear plan, anyone can put together compelling art for a blog post, Tweet, website, app, or other project. Writing and coding is difficult enough on its own visual content can feel like new (and, honestly, overwhelming) territory.īut fear not: You don't need an art degree or thousands of hours logged in the Adobe suite to build engaging designs.

Graphics and fonts free online